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John Terry, Rio Ferdinand, and the difficulty of the law and Twitter
Footballers are becoming increasingly prolific users of Twitter. Controversial QPR midfileder Joey Barton spent the early part of the summer mocking England’s Euro 2012 squad, while full-back Benoit...
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Chelsea is the most social Premiership club and Man Utd is top for search
While Chelsea Football Club currently lead the English Premier League, the Manchester United website is winning when it comes to visibility in Google UK searches, according to new research. The two...
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A Year on Twitter – A look back at the Tweets that made 2012
For the first time Twitter has created a dedicated website looking back at some of the most talked about moments of the last year in the UK and around the world in a year that saw London host an...
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Twitter unveils Premiership football league tables: Man City, Chelsea and...
Sport is huge on Twitter and social media more generally. We last week saw how John Terry managed to make headlines as he revealed on Instagram that Frank Lampard was leaving Chelsea. Anyone who uses...
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How to engage with fans socially beyond the football terraces
I was at Old Trafford recently… I felt the excitement of 76,000 fans as Ian Brown’s voice belted out of the speaker system ‘This is the One’. I did something that I couldn’t have done before the start...
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Premier League Champions Manchester United join Twitter
English Premier League Champions Manchester United have today launched their official Twitter account – @ManUtd. Given how many sports franchises have begun using Twitter with great success, it is...
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Are Chevrolet and StarHub in the same sponsorship fix?
Sponsoring a football team is tricky business. Past success does not equal future success. Just ask Chevrolet how they currently feel about spending almost a billion Singapore dollars on sponsoring...
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Chevrolet’s Man U deal highlights misunderstanding of marketing in China
In recent press interviews, Tim Mahoney, CMO of Chevrolet, has talked openly about the company’s recent sponsorship deal with Manchester United. While much of what he is saying makes sense, some his...
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Do Manchester United have too many sponsors?
Manchester United (MU) recently announced their 40th sponsor/commercial partner. Apart from the MU finance team should anyone else be happy about this? Does it work from a marketing perspective for any...
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Can the Chelsea FC brand ever be globally admired?
It must be a nightmare being the brand director of Chelsea Football Club. No sooner do you recover from one crisis that affects the brand perception then you’re propelled into another one, none of...
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